I was responsible for the direction and the creation of digital assets for the sessions held in Apple stores within the EMEA market (London, Paris, Milan, Barcelona and Dubai); managing a team of designers, and overseeing consistency in bringing Apple’s core brand principles to each Today at Apple session.

I was also in charge of the creation of the bespoke assets that the sessions required (OOH, Photoshoots, BTL digital assets, social campaigns).